Zimmer-Biomet to focus on cross-selling opps and non-large joints

Zimmer Biomet wants sales reps to focus on cross-selling opps and non-large joints (FierceMedicalDevices)
(photo courtesy of Ed Siasoco)
Your Dashboard for the Zimmer Biomet Merger
Zimmer Biomet officials spent the newly combined company's Q2 2015 earnings call describing the company's sales and marketing strategy as it seeks to ramp up growth in 2016 following ongoing integration efforts. The company reiterated its pledge to retain sales reps rather than cut them in an effort to achieve synergies.
Instead, Zimmer Biomet aims to appoint 2,000 specialized sales reps in the non-large joints (or ...