Believe it or not, in the future, Orthopedic companies will discount or even give away “medical devices", in exchange for data.
If you follow me, you know that I have shared with you the software trend in orthopedics. Software continues to infiltrate the industry at an exponential rate. Devices are collecting data and talking to each other.
Let’s look at a new business model that is made possible by this software revolution.
The New Profit Model
Silicon Valley already figured out that selling data has significant advantages over selling products. It’s hard to wrap your he...
The Orthopedics Industry 
