A “Sacred Cow” is a firmly held belief that is rarely questioned and is exempt from criticism or opposition in an industry. Every industry has its “Sacred Cows”.
Sacred Cows create blind spots that can kill companies.
Example: In the photography world, we all watched the market leader in photography fall victim to the Sacred Cow mindset. Kodak had actually invented the first digital camera, but instead of marketing the new technology, they went on defense. They buried digital to protect the lucrative film business, even after digital prod...
The Orthopedics Industry 