Big Ortho moves from the Hardware Store to the Apple Store

The orthopedic industry is on the forefront of a new frontier in healthcare, driven predominantly by forces around innovation. Emerging technologies that were considered a novel idea a decade ago are now viably connecting the human body with digital health applications. Those technologies are advancing orthopedic device commercialization from the traditional hardware store model to a modern Apple store strategy.
The go-to-market pathway is a long and uncertain road - one that requires multiple perspectives, insight, and strategy. In this article, we will examine innovations in the context o...