Read - Early TRENDS in the new COVID orthopedic world
I am just one person and an individual recruiter, but I am trying to help my friends in device companies through this difficult time.
Over the last couple of weeks, I have been talking with many orthopedic leaders during this strange time of cancelled procedures. Leaders are scrambling to figure out what to do and most are laying out contingency plans.
During this temporary crisis, leaders must play both defense and offense.
Sorry, I have no advice for your defensive game. In a nutshell, you must plan for worst case scenarios and reset your expense line to first take care of your employees, customers and investors.
However, I do have some advice for your offensive game that involves some new thinking in a C19 world.
If you are asking... How to return a device company back to normal? This is the wrong question.
You should be asking... How can a device company morph to be competitive in the new COVID world?
3 quick points and some challenge questions for you.
Point #1 - The procedure rebound will come.
After we pass through the abyss with peak infections around mid-April, there will be a BIG re...
