Orthopedic Sales Leaders, this message is for you.
In this new world of less human touch, I am going to show you how to use Digital Marketing to get in front of surgeon customers and drive new sales leads.
Surgeons have changed how they learn about new orthopedic products, new technologies and new procedures. Surgeons are seeking information online.
Post COVID you are unlikely to meet with a surgeon at the hospital or at the medical meeting. It's going to be a lot harder to get into the hospital. The days of bumping into new surgeon prospects in the hallway or Drs lounge is OVER. ...