The best sales reps are problem solvers in the OR. I have been lucky enough to work with great problem solvers and witness their work in the OR. These men and women create value by making the surgeon's job easier, with better outcomes for the patient and shorter OR time.
In this strange COVID world, many hospitals don't want the rep in the OR, but technical support in surgery is not going away. Orthopedic surgeons need these device experts in the OR for complex cases or if things happen to go south.Additionally, the overall trend with devi...