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Orthopedic device companies. This is your wakeup call. Your webinars are fooling you.
Since COVID, we have all witnessed the shift to webinars. In an effort to reach surgeons online, device companies have resorted to a full-blown webinar assault.
Webinars are not a good return on your investment. Webinars are certainly not a good use of your surgeon customers' time. There are better ways to teach and engage new surgeons customers online.
Here are 7 reasons why your webinars are not working and you may not know it.
#1 - There are too many webinars.
Orthopedic surgeons have been flooded by webinar invites since COVID happened. You don't have visibility into all the invites that are barking for the surgeon's attention. RESULT - Surgeons say "no" to most invitations.
#2 - Webinar formats are usually one person presenting to many.
This is so 2000. This is classroom technology when better communication tools are available. Your webinar is not as interactive as you think. Result - one presenting to a few feels like a lecture.
#3 - Webina...
