Death of the Orthopedic Sales Generalist

I was talking with a successful sales executive today and realized that orthopedics sales are changing. The shift is gradual, but at the same time, permanent.
The realization:  I believe that the Generalist Orthopedic Sales Rep will be replaced Specialists. I am not going to get into the definitions of direct sales, independents, W2s or 1099s. I am going to address the type of work performed.
Disclaimer: Sales pros. Please don’t get mad at me. I don’t create the future, I just notice it and share it. 

Pre-Covid
The typical Pre-Covid orthopedics sales rep wor...


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