An Open Letter to Orthopedic Companies

I have to voice my opinion. 
The majority of orthopedic companies are not innovators.  It’s time for someone to say that 90 percent of orthopedic companies are just ordinary.

I challenge you to be remarkable!
Swing for the fences. Be differentiated. Own a monopoly in your niche. Dictate your pricing.  Create market pull with your products instead of market push through salespeople. Make investors fight over funding for your innovation.  Control your destiny.
Please don’t be that company pursuing incremental changes - a different angle here and a new coating there. ...