In any business, we all tend to over-complicate things. We expect it to be hard. Others who came before before us, did it this way, so it must be the best way to do it.
The orthopedic industry is growing and everyone is making money, so why change things?
We need to think differently in order to challenge the existing systems. There is always a better way.
I am going to give you some homework.
The Challenge question:
What would this look like, if it were easy?
This can be a really powerful thought exercise. You can close your eyes and picture what it would look like if it were easy....
The Orthopedics Industry 
