Today, the Big Orthos are posting record sales, and at the same time record layoffs. I wrote about this strange phenomenon here - The Orthopedic industry paradox. Over the last few weeks I have tried to figure out how this is happening.
I've come to the conclusion that there is a logical reason for higher sales with less people. The Big Orthos have learned to do more with less people, less capital, and less system complexity. This discipline was forced on them during the Covid period and its playing out now.
The old paradigm pre-2020 was to do more with more. If a company needed to sell twic...
The Orthopedics Industry 
