Orthopedic startups is traditionally influenced by the big ortho strategics that use startups as their R&D department. On day one, startups are focused on growing big enough to get the attention of the big ortho strategics. And ultimately they dream of the big exit in the future. This requires them to gamble with excess fund raising and growing a revenue trajectory at any cost whatsoever to get the attention of the Bigs.
There is another way.
The idea of a startup that intentionally stays small, lean, and profitable may seem unconventional. Yet, for the entrepreneur who values autonomy,...