Are you focusing on Simplicity or Easiness ?

Building a successful small orthopedic medical device company is exhilarating—but it’s also daunting. In a world of complex regulations, VACs, patents, contracts and changing markets, you’ll face a critical choice early on: whether to build systems, processes, and products that are simple or merely easy.
The distinction matters, and understanding it could mean the difference between long-term success and costly setbacks.

Simplicity: The Foundation of Innovation
At its core, simplicity means focusing on what matters most and eliminating unnecessary complexity. It’s not about cutting corners;...


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