Why do some Ortho companies grow and others struggle ?

The orthopedic industry is a dynamic landscape where innovation, strategy, and execution determine which companies thrive and which languish. While the global orthopedic market continues to expand—projected to reach $66.2 billion by 2026—some companies consistently outpace their competitors, while others struggle to maintain relevance. What separates the growth leaders from the stagnant players? Here are the key factors driving success in this high-stakes industry.
1. Innovation as a Growth Engine
Growing orthopedic companies prioritize innovation, not just in product development but in how t...


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