How groupthink can lead Orthos into bad acquisitions.

In this article I am going to introduce the Abilene Paradox.

Large successful orthopedic companies, naturally chase acquisitions. These acquisitions are supposed to be game-changers—opportunities to expand portfolios, enter new markets, and solidify market dominance. Yet, time and again, we see deals that look brilliant on paper but crash and burn in execution. Why do smart, experienced leaders make such baffling decisions? Enter the Abilene Paradox: a subtle psychological trap where a group collectively agrees to a course of action that no one truly wants, simply because everyone assumes t...


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