It might seem counterintuitive, but here's my top advice for ortho entrepreneurs who reach out to me with their revolutionary orthopedic concept.
Share your idea.
Why We Hesitate to Share
We often treat our ideas like precious secrets we've uncovered, guarding them fiercely. We're only willing to discuss them with close family or trusted peers. But the truth is, this secrecy can unintentionally stifle your innovation before it even takes off.
Some worry that the major orthopedic giants will swoop in and steal it.
Breaking News: Those Big Ortho players wouldn't know what to do with your idea anyway. Trust me on this.
Take OrthoSpace—they could have handed over every detail of their biodegradable rotator cuff balloon to Stryker, and zilch would have come of it.
Titan Spine might have shared their advanced cage coating tech with Medtronic Spine—crickets.
Mako Surgical could have pitched their haptic robotic surgery vision to Stryker—nothing.
Kyphon could have sent their vertebral body angioplasty and cement ideas to Medtronic Spine? Nope, no action.
You see the pattern.
The real danger to your idea isn't theft; it's fading into oblivion. Broadcast it to anyone who'll listen. No one's...
