Why Read?
As a leader of a nimble ortho company navigating tight margins and fierce competition, this article arms you with actionable blueprints to capitalize on the ASC explosion.
Take-Home for Smaller Ortho Device Firms: Ride the ASC Wave
Innovate Outpatient-First: Develop compact, cost-cutting devices for quick ASC procedures like joints/spine, aligning with CMS codes and $6,419 ortho margins.
Partner via GPOs/ASCs: Work together through "group buying clubs" (GPOs, like wholesale clubs for hospitals) and "outpatient surgery spots" (ASCs, which are smaller clinics where people get quick procedures without staying overnight).
Team with Provista and 92% physician-owned centers: Link arms with Provista (a major group-buying organization in healthcare) and mostly doctor-owned clinics (92% of them are run by physicians, not big corporations). This gives access to a huge network of real-world medical spots.For scale: To expand quickly and reach more customers or locations without doing it all alone.Tackling reimbursements through co-dev and workflows: Solve problems with getting paid by insurance companies by jointly creating new tools/products (co-dev = "co-development") and stream...
