Too many startup CEOs call me with excitement about their company, when its not a company yet. It's a science project. This as a PSA for those startup CEOs out there.
Below I have listed 6 danger signs that ortho startups should avoid at all costs to have a chance of success.
We have all seen this pattern: flashy tech demos, endless lab tweaks, and zero traction in the real world. If you're knee-deep in developing that next-gen spinal implant or robotic-assisted joint system, it's time for a gut check.
Are you building a sustainable business, or just playing mad scientist?
The good news?
If the warning lights are flashing, you can still pivot. In this piece, I'll highlight the key danger signs that scream "science project" – drawn from my chats with founders who've been there – and give you actionable steps to flip the script into a thriving, market-ready enterprise. Let's diagnose and prescribe, ortho-style.
Danger Sign #1: Underestimating the Regulatory Pathway – Hurdles, Costs, and Timelines
The Red Flag: Regulations are viewed as mere bureaucratic hurdles or a "reach" goal, without a detailed plan or appreciation for the full scope. The FDA and bodies like the EMA require ...
