Why Read?
Orthopedic CEOs have a tough job. Challenges come at them from all directions.
They are contending with lengthened sales processes (thank you VACs), shrinking margins, escalating regulations (EU MDR, FDA), rapid ASC migration, and increasing competition and with finite resources, trying to excel everywhere breeds mediocrity and leaves you vulnerable to focused rivals.
Clarifying what you're optimizing for may be your most critical decision.
The hard truth is you cannot optimize everything at once. Attempting to excel in every dimension—slashing costs while pioneering breakthroughs, ...
