I've seen just about every sales model under the sun. From the $50K box openers at Arthrex to independent distributors hustling for startups, one truth stands out louder than ever:
Orthopedic sales is fundamentally local.
Sure, the big companies have national (even global) footprints, flashy marketing budgets, and R&D teams dreaming up the next game-changing implant. But when it comes down to closing cases and moving metal in the OR?
It's all about boots on the ground in your backyard.
Why Local Wins Every Time
Orthopedic surgery isn't like selling widgets on Amazon. It's high-stakes, ...
