The Power of Rivalry in Driving Innovation
The most impactful innovations in orthopedics often emerge not from isolation, but from intense rivalry.
Consider the fierce competition between Stryker and Zimmer Biomet in joint reconstruction—particularly knees and hips—where market share battles, robotic technology races, and smart implant advancements have pushed both companies (and the field) forward.
Stryker's aggressive rollout of the Mako robotic-arm assisted system disrupted the status quo, with high adoption rates (e.g., ~2/3 of its U.S. knee procedures robotic-assisted by late 2024).
Zimm...
