I have been sharing content on LinkedIn since 2007 when I decided to become a super-connector in ortho.
Since then I have noticed that most ortho people on LinkedIn fall into one of these 13 profile categories.
Which profile best matches you ?
The Enthusiasts & Ambassadors
These users bring high energy to the feed, though their content can sometimes feel like a corporate script.
The Cheerleader (The Corporate Parrot): Their feed is a relentless stream of "humbled and honored" updates. They only share company news and praise their team, acting as a perfect brand ambassador but rarely offering an original outside opinion.
The Inspirational Guru (The Quote Aficionado): Their profile is a 24/7 source of sunrise photos and "hustle" memes. They share generic motivational quotes that look great but often lack tangible professional value.
The Celebrator: This person is the first to congratulate everyone on everything. From work anniversaries to "skills badges," they live for the notification bell and the chance to drop a "Congrats!" in the comments.
The Branding & Business Strategists
These archetypes are focused on influence and growth, though their methods can be polarizing.
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