After years of pattern recognition of the great ortho winners, I’ve realized that there are two distinct paths to the super-successful company.
1/ Brilliant Luck
2/ Iterative Grind
Path 1: The "Lightning in a Bottle" Route
The first path is the stuff of industry legend. It requires brilliant leadership—the kind of visionary founders who can foresee market shifts a decade out—paired with a necessary dash of luck.
Think of the pioneers who first championed minimally invasive spine surgery or patient-specific instrumentation. These trailblazers navigate regulatory minefields with finesse and a...
