I want your opinion. There is a ton of change happening right now in ortho.
Take a look at these 6 controversies, then vote 1, 2, 3, 4, 5, or 6 in a REPLY.
I will write about the one that gets the most votes.
1/ The "Robotic ROI" Reality Check
The debate has shifted from "does it work?" to "does it pay?" While robotic market share for joints is projected to hit 61.3% by the end of 2026, a recent NYU Langone analysis found robotic TKAs cost roughly 10% more per case than manual methods. Proponents argue the reduction in outliers is priceless, while skeptics point to the lack of long-term (10+ year) patient satisfaction data to justify the massive CapEx.
2/ The "Death of the Rep"
The "cold war" against the field rep has reached a boiling point. Hospitals are increasingly viewing reps as a line-item nuisance rather than a clinical safety net, imposing "middleman taxes" via centralized credentialing and symbolic "scrub taxes" that isolate vendors from the surgical team. By pushing for "rep-less" models to scrape back commissions, systems are gambling that low-cost internal coordinators can replace the deep technical expertise required when a complex case goes sideways.
3/ Digital E...
