Small Ortho companies have NO EXCUSES any longer.
For Small Ortho, the "low-hanging fruit" lies in AI tools that reduce executive friction without requiring a massive IT overhaul or specialized data science teams.
Big Ortho can't use AI tools. They are not allowed to by their internal systems.
Let's dive into each high impact category and the new tools available to you today.
1/ KOLs
Incircle GTM https://www.incirqle.com/ just launched a Physician Early Adopter Finder. This tool moves beyond traditional volume-based data (CPT codes) to identify the "Innovators" and "Early Adopters" in orthopedics using a dynamic scoring algorithm. How it works: It analyzes over 150 data points, including patent history, publications, conference podiums, and financial disclosures from CMS Open Payments.
The Goal: To help startups build effective design teams and find Key Opinion Leaders (KOLs) who are actually willing to adopt new technologies, rather than those who are just "busy" or loyal to major manufacturers.
Watch/Listen to our BoneChat discussion with Incircle here.
2/ Sales
Small Ortho lacks the massive sales force of Big Ortho. The good news is that AI acts as a force multiplier here...
