Medtronic Spine to become a separate business unit. I don’t see how this can make them competitive again.

Medtronic CEO Geoff Martha explains the importance of competition (Medical Device & Design)

A major reorganization will position the world’s large medtech company for higher growth. But employees will be asked to hold on tighter to market share to help drive innovation. Whether they’re running a start-up or the largest medical device company in the world, CEOs must be competitive. Their job requires a desire to win that’s strong enough to lift and inspire an entire organization. New Medtronic CEO Geoff Martha is putting his competitive fire more front-and-center than most other CEOs as he takes over the reins from his friend and mentor Omar Ishrak, who joined as CEO in 2011, the same year he convinced Martha to join him. Martha may have been with Medtronic for nearly a decade, but he’s coming to the corner office with an outsider’s zeal. In a bid to accelerate growth, Medtronic is splitting into 20 operating units. Kaila Krum, managing director at Truist Securities, said that the arrangement — if executed correctly — could motivate leaders of those 20 new units. “It pushes those business leaders to really look and understand the markets they go after,” she sai...


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