How orthopedic companies use SPEED as a weapon.

Let’s talk about another killer app for orthopedic companies, SPEED. I have already written about Risk and Iteration. Let me share how startups use speed to win, and how your company can use speed to win.
Successful orthopedic startups use SPEED as a strategic weapon against the incumbents. Startups leverage speed to win even though they have few resources.  Speed enabled Danek, NuVasive and Arthrex to come out of nowhere to totally dominate categories in orthopedics within a few years. BTW, the NuVasive mascot is the cheetah. 
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