We all know that implants are becoming commodities with a downward spiral in pricing. The device companies copy each other until there is no differentiation. In the future most "implants will be implants", just like "hips are hips" today.
However, a new product opportunity will emerge in a few years - Data. Data will become the new technology differentiator for ortho companies. More on this later.
My prediction is that the ortho companies will not seriously focus on data until 2025, and by 2030 there will be intense competition for data.
When this sea change happens there will be a new space race for orthopedic data. Massive amounts of data will need be captured and tagged with attributes and metadata in order to be useful.
The winners will collect, compile and "own" massive amounts of orthopedic data.
What companies can do this?
Could be an ortho startup, could be a Google or Palantir, or could be an unknown. Too early to tell.
The winning companies that figure out this massive data grab will own the future. They will create new SaaS business models with monopolies and enjoy the highest product margin in orthopedic history.
The CHALLENGES.
Volume - Data from Thousa...
