Your orthopedics company may not be in the software business, but eventually, a software company will be in your business.
This article is a primer for ortho suppliers considering generating revenue from the new business model - software. Many people inside device companies don't understand software products. Today, most of us are wired with a "device mindset", but tomorrow a piece of your revenue will come from software products.
Forward-thinking device companies are starting to experiment with software products. Software products can be sold differently. Most software is sold t...
