Ortho friends, let's time travel to 2025-2030.
I would like to share with you a glimpse into "Data as the Product".
Forget about the hardware. The future is providing value to your customers with data.
Previously, I have written about the coming software trend in orthopedics. You may have read...
How software is taking over orthopedics Why the future of orthopedics is predictive 6 reasons why orthopedic software products will prevail
... but let's go a bit deeper now, a bit more granulated.
My eyes have truly been opened up after interviewing Bill Hunter, CEO of Canary Medical, on the podcast. I have a more heightened understanding of where we are going this decade. Bill's unique background in cardiology and his work at Canary predicts where orthopedics is going. BTW, Canary Medical is real. Canary just received FDA clearance , has partnered with Zimmer Biomet and will begin gathering real-time data with the Persona IQ knee in 2022.
8 eye openers after talking with Bill.
1) The device will become a commodity and the data will become the value add product for the healthcare system and patient. Healthcare systems will pay the device company directly for the data....
