Do you really know your Customer Acquisition Costs ?

Customer Acquisition Cost (CAC)
Formula: CAC = Total Marketing and Sales Expenses/ Number of New Customers Acquire
Concept: Customer Acquisition Cost (CAC) represents the total cost of acquiring a new customer. This includes all the marketing and sales expenses incurred to attract and convert a potential lead into a paying customer. These expenses can include:

Advertising costs
Salaries of marketing and sales staff
Software and tools used for marketing and sales
Promotional and event costs
Any other expenses directly related to acquiring customers

Example: If a company spends $10,000 on mar...


Your friends are reading OrthoStreams daily - Are you ?

 

Unlock your access to full rich article, trends, hot startups, market reports and your daily newsletter.

Just $1/day.