Reposted from Josh Specter
Marketing gets a bad rap.
But that’s because most marketing is bad.
Following are a collection of concepts to help you think differently about how to spread your message, connect to your customers, and make an impact.
1. Marketing is storytelling and the most interesting stories are true.
2. Marketing is the art of making people believe in possibility.
3. The best marketing strategy is to create a great product.
4. Customers are not as smart or dumb as marketers think.
5. Scared marketers become failed marketers.
6. You can buy exposure, but you can’t buy atte...
The Orthopedics Industry 
