Orthopedic brands take decades to create. You can’t touch it or see it. It’s not the logo. It’s not the implant or the rep. Once the brand is created, it is very hard to change. A brand is a story, a set of emotions and expectations and a stand-in for how customers think and feel about what the Orthopedic company does.
Ortho friends, send me your thoughts in an email below. My opinions on the major Ortho brands are: