Startups

The “Field of Dreams” trap.

Learn the essential strategies orthopedic startups need to transform cutting-edge technology into market success, avoiding the “Field of Dreams” trap.

The VISIE Story

I hunt for game-changers—technologies that don’t just nudge the needle but rewrite the rules.  VISIE is one of those rare

Want to doom your startup?

Simple. Bring on board people and consultants from large established companies—places with flawless organization, top-notch systems, and airtight processes. Done.

Spotting Fake Orthopedic Founders

When evaluating early stage orthopedic companies —there’s a hidden challenge: not every founder pitching is the real deal. Marc Andreessen,

Make More Mistakes

A Different Philosophy for Early-Stage Orthopedic Startups In the orthopedic startup world, one thing is certain: perfection is a myth.

Brutal feedback is your friend.

This article is about testing. Testing your products. Testing your company. Testing yourself. It’s counter-intuitive, but you should purposely seek

The startup success grid

I have been watching ortho startups for 30 years. This simple grid is surprisingly predictive of outcomes. In the grid,

Don’t follow your passion.

In orthopedics, the advice often given is to “follow your passion.” While passion is important, it’s not enough to guarantee

The unexpected talent shift

For the first time, Orthopedic companies have access to an abundant pool of talent.  This is a real phenomenon caused

A look back at Kyphon

Kyphon was a great startup that created a brand new treatment category and grew it exponentially. Look at these sales