How to upgrade your LinkedIn profile
Forget about your resume.
Today, LinkedIn is your new resume!
Your LinkedIn profile is your most important personification. Your LinkedIn profile can lead you to your next great job or… make you invisible. It’s that important.
560 610 million active users. This is the social media platform where your next boss hangs out.
Like it or not, recruiters, CEOs, hiring managers and HR pros all look at your LinkedIn profile first, and then look at your resume much later. The challenging part is that they will look at your LinkedIn profile for literally, 5 seconds, then click to the next person. So, what does your LinkedIn profile convey in 5 seconds?
There are entire courses on improving your LinkedIn presence. I am not going to give you a full course. Just 6 makeover steps to get you started (listed in order of importance).
Step 1 – Profile picture
We humans process and remember faces better than words or data. Your face is your best ID. Your profile picture should be a close up of your face only (please no dogs, no buildings, no scenery, no partner cut out of the picture, no graduation pictures). If your profile picture is not currently your face only, change it right now.
Step 2 – Headline
Your headline is what you have to offer the world (not your current title and employer). LinkedIn gives you 120 characters to use in your headline (200 characters if you do it on your smart phone). You should spend hours refining these 120 or 200 characters until it is perfect.
DO NOT accept LinkedIn’s default headline for you (most people do this) and do not list your current title as your headline.
Consultant for Fundraising at ABC, LLC
Personal trainer at XYZ Fitness.
DO say who you are, who you help, and how you help.
Fundraising consultant who helps major non-profits raise more money. Clients include the Red Cross and YMCA.
Personal Trainer who helps high school athletes get stronger and faster. Certified by the American Council on Exercise.