How to judge the strength of an Orthopedic company by reading press releases |

How to judge the strength of an Orthopedic company by reading press releases

Richard Hurts is MeToo Spine’s new Associate Director of Sales for the South-Eastern Nevada region.  Congratulations!


Every day, I watch orthopedic companies try to look successful with lame press releases.

The best orthopedics companies are on fast trajectories and do not waste time on flashy logos, sexy websites, or gratuitous press releases.  They focus their energy on building valuation through business execution on things that matter. At Ellipse Technologies we grew our valuation massively while we maintained a crappy logo, a poor website and only issued a press release every year or so.


The strong companies issue press releases that represent major milestones like this:

ABC doubles sales with… 

ABC wins the first-ever FDA clearance for… 

ABC acquires XYZ for… 

After reading, I am interested and want to learn more.


Weak orthopedics companies on flat trajectories have award-winning logos, sizzling websites, and a press release every week. They focus too much energy on window dressing.

The weak companies issue press releases that are process steps, not accomplishments like this:

XYZ expands its US western region sales team with…

XYZ creates a strategic partnership with ABC for…

XYZ adds bench strength with a new VP of something…

Do your customers really care about this process stuff?

Please STOP!

 


 

Read this article on how to do something REMARKABLE – https://orthostreams.com/remarkable/

 

 

Thoughts?  tiger@TigerRecruiting.com

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