Zimmer Targeting Legal Advertising in NexGen Knee Replacement Fight (NewsInferno)
Zimmer Holdings is targeting advertising run by plaintiffs’ law firms involved in the litigation surrounding some of its NexGen knee implant components. According to Bloomberg News, the company has filed suit against several and sent letters to others asserting that their legal advertising and internet postings distorted the safety record of its NexGen line of knee implant components.
Zimmer is facing about 78 personal injury lawsuits involving NexGen knee components. As we’ve reported previously, the components include Zimmer NexGen CR-Flex femoral components, Zimmer NexGen MIS tibial components or Zimmer NexGen LPS-Flex femoral components. Recently, plaintiffs filed a motion to have the lawsuits consolidated in a multidistrict litigation.
According to Bloomberg, Zimmer started targeting plaintiffs’ lawyers in January. The company says its campaign is aimed at “trying to correct the record about the 3 million NexGen knees implanted worldwide since 1994.” The legal ads that provoked Zimmer’s started popping up after a 2009 study found one brand of NexGen knee implants was associated with a high...
