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Fewer sales reps in the OR? Smith & Nephew looks to expand no-frills Syncera program (MassDevice)
Smith & Nephew says its 'no-frills' Syncera program, which replaces sales reps with an automated system, has performed so well that the company will expand it into Australia, New Zealand and the European Union.
Smith & Nephew (FTSE:SN, NYSE:SNN) plans to expand its Syncera pilot program, which replaces OR sales reps with an automated system, into 3 more markets, CEO Olivier Bohoun told investors yesterday.
Syncera, a "no frills" prog...