Will Artificial Intelligence Replace the Medical Device Sales Representative? (written by Ravishankar Vedantam on LinkedIN)
There have been significant advances in consumer adoption of Artificial Intelligence (AI) and Machine Learning (ML) technologies in the past few years. The widespread adoption of these technologies in the consumer market in the past few years i.e. Amazon Echo and Google Home, has shown that they can be used for common day-to-day tasks. There is a major push to adopt AI and ML technologies in healthcare to improve efficiencies and costs.
The human sales representative has served a valuable role in helping surgeons and operating room staff with selection and use of appropriate medical devices and instruments for insertion of medical devices in the human body. However, the presence of a human sales representative in the operating room comes at an enormous expense. In an era where healthcare expenses have been escalating, cost containment has become especially attractive to hospitals and other healthcare service providers. According to the Centers for Medicare and Medicaid (CMS) healthcare expenditure is expected to reach 20% of GDP by 2025. There is increasing c...
