Your company may not be in the software business, but eventually, a software company will be in your business. -Naval Ravikant
A wake-up call for my orthopedic peers.
Dear CEO,
This year, software is infiltrating orthopedics at an alarming rate. Orthopedics is transitioning from a hardware business to a software business.
New technology has a way of sneaking up on us. In 2011, Marc Andreessen declared that software was eating the world. Like most tech trends, change happens slowly at first, then years later "whammo", change hits you in the face.
In the orthopedics industry, we are all guilty of living in the present because we are driven by short-term sales goals. Our current frame-of-reference is "orthopedic manufacturers sell products to hospitals". Today companies believe they sell implants, disposables, capital equipment and instruments. The implants are all similar. The orthopedic companies copy each other with the customer caring less and less about their implants. It is becoming harder to differentiate between products. The cold hard fact is that your Orthopedic hardware is becoming less relevant each year.
As I look at how software technology is starting to transform ...
