Take the R&D Offensive during the downturn in 4 Easy Steps.

Quick Bio Note: I'm an Engineering leader. I really know this R&D stuff. In my career, my teams developed 75 new implant/instrument systems inside six different orthopedic device companies (joints, spine, trauma, extremities, sports med, and bio).

During the COVID-19 economic downturn, all Orthopedic companies are scrambling to figure out how to best use their assets - Manufacturing, Product Inventory, Sales Force, Marketing, and shared services (IT, HR, Accounting, Customer Service, etc)

An important asset up for discussion is R&D.

The natural tendency during challengin...


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