Complex versus Simple

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A quick look at the unintended consequences of orthopedic product design.
In orthopedics, I lead R&D teams for decades and saw how high-profile podium orthopedic surgeons had a bias towards complexity. I sometimes felt like we were designing Cesna airplanes by talking to fighter pilots. The super-surgeon simply could not relate to the average surgeon.
The KOL choice for design guidance led to overly complex implant/instrument systems.

Here are the facts of Complex and Simple:
Complex
Complex products cost more.
Complex products require more sales/marketing to explain the benefit.
Comp...

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