Leveraging culture as a hiring tool in orthopedic startups

Let’s talk about another killer app for orthopedic startups, hiring.

If you are a small emerging orthopedic company you can actually use your hiring process as an advantage to steal the best talent.


The Speed Advantage – Use speed and decisiveness to pounce of a strong candidate quickly.  It takes the Big Orthos weeks or months to go from interview to interview to offer letter. Strong candidates often experience “interview fatigue” with the Big Orthos. Go from first interview to offer in 2 weeks or faster.

10 Cultural Advantages – Use your unique culture as a way to attract strong candidates. Sell these attributes to the candidate throughout the interviewing process.

  1. Meaningful Work: Startups offer employees the opportunity to have a significant impact on the company’s direction, product development, and overall success. Talented individuals who are driven by the desire to make a difference are often drawn to startups where their contributions can be more immediately visible and influential.
  2. Ownership and Autonomy: In startups, employees often have a greater level of ownership and autonomy in their roles. They have the chance to take ownership of projects and make decisions that directly affect the company’s growth. This level of responsibility can be appealing to those who want to shape their own work and see the direct results of their efforts.
  3. Learning and Growth: Startups are dynamic environments where employees often wear multiple hats and take on diverse responsibilities. This can lead to rapid skill development and learning opportunities across different areas of the business. Individuals seeking continuous growth and learning are drawn to the fast-paced nature of startups.
  4. Innovative Culture: Startups tend to foster a culture of innovation and creativity. They are more likely to experiment with new ideas, technologies, and strategies, providing employees with a stimulating and challenging environment that encourages creative problem-solving.
  5. Flexible and Agile Work Environment: Startups are generally more flexible and adaptable in terms of work arrangements. They may offer remote work options, flexible hours, and a less rigid corporate structure. This flexibility can attract individuals who value work-life balance and want to avoid traditional corporate constraints.
  6. Direct Interaction with Leadership: In startups, employees often have direct access to company leadership and decision-makers. This can lead to a more transparent and collaborative work environment, as well as opportunities for mentorship and guidance from experienced entrepreneurs.
  7. Equity and Potential for Financial Upside: Many startups offer employees equity or stock options as part of their compensation package. This provides the potential for significant financial gain if the startup succeeds and grows. Talented individuals who are willing to take on some level of risk might be motivated by the prospect of participating in a company’s financial success.
  8. Less Bureaucracy: Startups typically have fewer layers of bureaucracy compared to large corporations. This means that decisions can be made more quickly, and employees can have a direct impact on company initiatives without getting lost in red tape.
  9. Dynamic Work Environment: Startups often have a lively and energetic atmosphere where employees collaborate closely and develop strong interpersonal relationships. This sense of camaraderie and shared mission can be very appealing to those who value a tight-knit team environment.
  10. Recognition and Visibility: In startups, outstanding contributions are often recognized more readily due to the smaller team size. This recognition can lead to greater visibility within the company and potential career advancement.