The big conferences are experiencing a gradual decline in several key aspects. This trend can be attributed to a series of changes and adaptations within the industry, particularly post-COVID.
Key Observations:
Decrease in Surgeon Participation: There is a noticeable reduction in the number of surgeons actively participating in these conferences.
Shift to Smaller Booths: Major industry players are increasingly opting for smaller booth spaces at these events.
Emergence of Open Floor Space: Open floor spaces have made an appearance for the first time in the history of these conferences.
Reduced Sales Activities: There has been a decline in sales activities taking place at these conferences. Lead generation is dead.
Diminished Company-Surgeon Relationships: Companies and surgeons are spending less time fostering relationships within the conference booths.
Surgeon Information Channels: Surgeons are seeking product information through alternative means, moving away from traditional conference-based information sharing. Younger surgeons are leaning into digital med-tech commercialization.
Surgeons cannot commit: But the main reason why the big meetings are diminishing is time out of the...
