Some ortho startups graduate to become a PRODUCT.
(egs: https://www.orthospin.com/ or https://augmedics.com/)
Some ortho startups graduate to become a COMPANY.
(egs: https://paragon28.com/ or https://osteoremedies.com/)
At the beginning of your journey, it’s important to know where the goal post is beforehand so you can make the right decisions to get there.