website - https://www.intellijointsurgical.com/video - https://youtu.be/eDpTU9TEVyE?si=JEZgDjeGlrvs1rA0press release - Intellijoint Surgical opens access for free use of its most differentiated product in orthopaedics
The Announcement:
Intellijoint Surgical announces the open access availability of Intellijoint VIEW, a web-based surgical planning tool for total hip arthroplasty that assesses hip-spine relationships and provides patient-specific plans without requiring CT imaging, now free and commitment-free to all orthopedic surgeons and their care teams in the US, Canada (excluding Quebec), and globally for educational purposes.
Why ?
I can only think of 6 strategic reasons why Intellijoint Surgical's would go "open access" of their Intellijoint VIEW technology for better hip cup placement:
1. Market Penetration and Adoption:
Lowering Barriers: By offering the technology for free and without commitment, Intellijoint Surgical removes financial and administrative barriers that might prevent adoption. This encourages widespread use among orthopedic surgeons.
Broad Exposure: Making the tool available to all surgeons in the US, Canada, and globally (for educational purposes) maxim...
