This is the third in a series of 6-Question interviews with the Orthopaedic leaders who are challenging conventional thinking. (you can read other interviews here)
I have known John T. Treace for over 14 years and he is blessed with an uncanny ability to discover unmet clinical needs (that others miss), then deliver unique commercial solutions to those needs. He has done this repeatedly at multiple companies.
In the 1990’s he lived in Ponte Vedra Beach, Florida working as a marketing director for Xomed Surgical, an innovative ENT company that was acquired by Medtronic in 1999. In late 2000, John joined Wright Medical in Memphis spending 12 years there in various commercial lead positions with most of his efforts dedicated to helping develop the foot and ankle side of the business. After leaving Wright in early 2013, he moved back to Ponte Vedra Beach and started a consulting business planning to re-enter the ENT market. He now leads Treace Medical Concepts. I sat down with John to ask him a few questions.
1. How did Treace Medical Concepts get started and why Florida?
John T Treace: In 2014 during my consulting work, I became convinced there was greater untapped opportunity in th...
