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Let's talk about the lack of transparency in Orthopedics.
Orthopedics is being made complex on purpose.
In a market where there is little difference between the products and services, companies create complexity on purpose to confuse the customers. Scott Adams coined the term confusopoly, defined as the purposeful act by a seller of confusing the buyer to make a sale.
We all know a confusopoly when we see it - credit card companies, mobile phone carriers, the legal system, car dealerships, politics, etc.
As we look inward at our own industry, we see that the Orthopedics industry is a confusopoly for hospitals, surgeons and patients. Orthopedics has been made confusing on purpose by the device manufacturers who are marketing overly-com...
