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Conformis' Surprising Strategic Shift to Standard Knee Implants (MDDI Online)
Will Conformis inadvertently diminish the value of its customized knee implants it's known for by adding a "standard" knee to its portfolio?
The orthopedic company known for its customized knee implants now plans to sell a standard off-the-shelf knee in parallel to its higher-cost customized knee implants.
Ryan Zimmerman, a medtech analyst at BTIG, says the benefits will be a lower average selling price and faster lead times, but he worries it could diminish the value of the customized knee implants.
"This may open a few doors in [ambulatory surgery centers], but we worry it will also poke holes in the case for knee customization, which has been foundational for [Conformis] since inception," Zimmerman said in an investment report. "All told, it will take considerable resources and time to build this strategy."
Conformis has taken a hard hit during the pandemic. In March the company had to furlough 80 employees (about one-third of its workforce) due to a sharp decline in elective ...
